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Toyota Recall: Initial Observations and Short-Term Impact on Wholesale Values

The facts surrounding the current recall of over 2 million Toyota models for unintended accelerationcontinues to change day to day and quality concerns are quickly spilling over to other models, with thePrius being the next vehicle in question. As more models and quality problems surface consumers aremore likely to incorporate this information on the Toyota brand as a whole thereby reducing consumerconfidence in the brand. Clearly the repercussions of this recall are going to result in a disruption inremarketing used .